Working from the existing logo of PEI-Genesis, I had the opportunity to create brand guidelines for the company. Not having any existing published standards in place allowed me some great freedoms in choosing color pallets, typography, and clear space for the brand. PEI-Genesis Brand Guidelines have proven to be an essential document for PEI's franchised manufactures, distributors, and employees, who now have a reference guide of how to use the logo and brand properly.
